Customize the message
Keep the ask short and product-specific. Mention the product, thank the customer, explain why the review helps future shoppers, and make the action obvious on mobile. Avoid mixing the review request with a long promotion, survey, or brand announcement.
A strong review request usually includes:
- A clear subject line.
- The product name or order context.
- One primary call to action.
- A short explanation of how the review helps.
- Optional media language when photos or videos are useful.
Set sender identity and brand voice
Use a sender name customers will recognize. For many merchants, that means the store name rather than an individual teammate. The reply-to address should reach a monitored inbox, especially if customers respond with order questions instead of submitting a review.
Match the store's normal tone, but keep the message direct. The customer should understand that this is a review request, not a support ticket, receipt, or marketing newsletter.
Tune timing and reminders
Use a conservative reminder window and suppress customers who already submitted a review, opted out, returned the order, received a refund, or opened a support issue. Review request timing should reflect the product experience, not only the order date.
Most stores should start with one reminder. Add a second only when the product category, review value, and consent strategy justify it. The blog post when should a Shopify store ask for a review explains timing rules in more detail.
Preview and test before sending
Before enabling a request flow, send a test email and open it on mobile and desktop. Confirm product names, buttons, links, logo, sender identity, unsubscribe behavior, and any media prompt. If the email links to a form, submit a test review and confirm it reaches moderation.
- Check the subject line and preview text.
- Click the review button.
- Submit a test star rating and text review.
- Submit media if enabled.
- Confirm the request stops after submission.